Looking at the Illamasqua Cream Pigment in Hollow is an interesting task, it is not at all like any other product that i have; it's not a concealer (unless you want it to be), it's not a eyeshadow primer (unless you want it to be) and it's not a contour color (unless you want it to be). It is in fact exactly what you want and need it to be.
The cream pigments from Illamasqua are multitasking ones, therefore they are either going to be your most used products if you care to wade into the waters or if you don't have space for an undefined product in your beauty bag will lie by the wayside.
You really ca use them where ever the need strikes you; face, lips, cheeks, eyes etc. It's quite thick in texture meaning on colder days it's a little harder to apply then on warm one. I use it primarily as a contour color (though my cheeks are quite high and it's been suggested to me that i stop...) and as a eye primer. On it's own it's a little too ashy for me to use as a concealer but it does a wonderful job of covering up and with a little light powder on top does a bang up job.
At the Illamasqua counter in Melbourne the MUA used this on me as an eyeshadow base for their loose pigment shadows and the damn stuff stayed on all night. It's creamy enough to glide on but creates a tacky enough base that shadows actually stick to it and if that's not your cup of tea then it (on a pale girl like me) it does a great job of evening out the skin on your eyes and is great if your going for a no makeup/makeup look.
This picture shows 3 weeks worth of use, you only need a tiny amount as it's super pigmented and a little will last you a very long time. Though as mentioned above it is needs a little more oomph on colder days where the cream seems to set a little and is harder to get. For blending this out on my cheeks and nose i use the Real Techniques Stippling Brush.
WIN: Great contour shade and eye base, Perfect match for cool toned pale girls, creamy and easy to blend.
LOOSE: A bit hard to use on cold days, creases if used as an eyeshadow on it's own.
AVAILABILITY: Myer (online) $26.00 (8 shades available)