To welcome in the new year (Happy New Year btw) here is my first purchase of the year, and one I was quite excited to see as I first saw this product on Youtube about 6 or 7 months ago when it was getting quite a bit of Hype in the US. It also has the honor of being the first mascara review on this blog (I tend to have long lashes anyway so I don't know how useful it is for me to demonstrate them, hence their lack of presence).
It's a mascara designed to give a bold and voluminous look, it has an hourglass shaped brush which can be a bit unwieldy but with a bit of practice is actually quite dexterous as you can just use the first "bulb" to do your lower lashes if that's your thing. However getting your conner lashes can prove a little problematic. I find it quite good at separating my lashes and holds a strong curl.
Here's a before and after shot; as you can see it doesn't add any length but it has volume and separation in spades. I would probably rather this as my third favorite mascara which I have tried after L'Oreal 'Telescopic', and Maybelline 'The Falsies'.